Brand voice, strategy, training, consultancy, copywriting, copy editing, AI guidance…
I’m a versatile brand writer and business-writing consultant with 20+ years’ experience working with clients from across the sectors and all over the world – from start-ups to niche brands, to household names and ubiquitous giants.
And I do it across all key platforms and channels in your marketing mix.
Websites, socials, brochures, structured multimedia campaigns, ATL and BTL. Anything and everything that needs to represent you and your proposition, clearly and compellingly. Put simply, I ensure the right messages come across, in the most compelling and persuasive ways.
Increasingly, though, I help clients to better manage their own writing, through in-depth brand-identity discovery and documentation, and associated TOV – along with matching Style and Convention Guides that secure consistency and integrity of tone in highly competitive and constantly evolving markets.
Then I’m always on hand as a ‘brand voice guardian’ – essentially overseeing the quality, authenticity and impact that matters now more than ever. That can be as a final filter for key outputs, scheduled assessments and quality control, or as a remote team member for specific campaigns and communications. All the while I’m here for oversight and advice, to whatever extent you feel is appropriate and worthwhile.
I can also help you to use AI more smartly and effectively, through better prompting (and re-prompting), and applying greater scrutiny against who you actually are – and how you’re actually different from everyone else.
‘We’re unique’
Sure you are. But just saying so isn’t nearly enough. You need to be consistently unique and true to your brand values and ‘personality’ in all your communications – not just the ones you think matter. It’s arguably the most powerful differentiator you can apply.
Why does it matter?
Well, for all sorts of reasons. But mainly because holding people’s attention is harder than ever, and only gets easier when you really know who you are as a brand – and how to reflect that meaningfully and consistently in every communication.
99% of marketing is lazy, clumsy, second-rate slop that lacks identifiable, nuanced or consistent personality.
99% of that marketing is ignored.
Make yours part of the remaining 1% that gets noticed, and actually engages with readers in genuine, distinctive and persuasive ways.
It needn’t be expensive or complicated…
Opinion, observation, ranting, etc.
Be outstanding…
Whatever next?
An update on AI
Bombastico ni Fantastico!
