Writing

Yes, I do. I’m a copywriter.

I’ve been asked many times as a freelancer if I have experience writing for specific sectors, or for specific channels of communication. ‘How much agri-bulk work have you done?’ ‘How many case studies have you written about community engagement in the renewable energy sector?’ ‘Do you do SEO copy for boutique hoteliers?’… and so on.
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One of the golden rules – for any kind of writing – is asking yourself if what you want to say is what anyone really wants to hear. A good copywriter has to ask this question continuously of his or her own writing, and be wary of what clients think people are remotely interested in… Read More

Yes, there are common principles. There are things we can all agree on as constituting ‘wow’, ‘pretty good’, ‘not very good’, or ‘dreadful’. But please, please, please… can we stop with the ‘ten simple steps to copy nirvana’, the ‘sure-fire techniques for creating powerful content’ and all the other fast lane and short-cut throwaway articles? Can we? Read More