Category

Copywriting

Jargon is exclusive

By Copywriting, WritingNo Comments

But not in a good way…

People often adopt and use jargon to impress others. It doesn’t. Unless you’re in a profession where the language you use describes something specific and precise – and where it is crucial to the context – all you’re doing is showing that you’re not quite sure of yourself, or your message. Read More

‘It’s all in the brief’

By CopywritingNo Comments

One of the key arts of copywriting is condensing often complex or over-busy messages into clear and succinct ones that avoid wasting people’s precious time. Often there’s a lot to say, and not a lot of space (or attention span) to say it – so we ensure fewer words work much harder in getting key messages across. Read More