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copywriter

AI copy – what do I think?

By Copywriting, Tone of voice, WritingNo Comments

I’ve dedicated 16 years of my adult life to becoming a better writer – of course I give a monkey’s about what AI might mean to my livelihood. A very large monkey’s, in fact.

 

With one eye closed, my mouse hovering over the ‘close window’ button, and knowing I’ve enough fuel in the van to reach the coast, I’ve explored a few articles on the matter. So far, I’m still sitting here. So far, I’m not overly frightened. But equally, I’m not daft or dismissive enough to ignore AI’s potential to transform how, collectively, we go about our business of persuasive written communication.

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‘It’s all in the brief’

By CopywritingNo Comments

One of the key arts of copywriting is condensing often complex or over-busy messages into clear and succinct ones that avoid wasting people’s precious time. Often there’s a lot to say, and not a lot of space (or attention span) to say it – so we ensure fewer words work much harder in getting key messages across. Read More