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TOV

AI copy – what do I think?

By Copywriting, Tone of voice, WritingNo Comments

I’ve dedicated 16 years of my adult life to becoming a better writer – of course I give a monkey’s about what AI might mean to my livelihood. A very large monkey’s, in fact.

 

With one eye closed, my mouse hovering over the ‘close window’ button, and knowing I’ve enough fuel in the van to reach the coast, I’ve explored a few articles on the matter. So far, I’m still sitting here. So far, I’m not overly frightened. But equally, I’m not daft or dismissive enough to ignore AI’s potential to transform how, collectively, we go about our business of persuasive written communication.

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Rewording as you rebrand

By Tone of voice, WritingNo Comments

Of the myriad things I lend my expertise to, being part of a brand overhaul is one of my favourites. Being there when the brand is aware it’s outgrown its current guise means everyone involved is receptive and excited. It’s a great opportunity to look more closely at the core character of the business, and find new and engaging ways to convey its unique propositions. It’s a chance to re-invent the cause, breathe fresh air into the look and feel, and sharpen the messaging to convey key themes more effectively.

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